About us
Performance marketing studio · Est. 2019
We spend your ad budget like it’s our own.
Margin is a team of 14 media buyers, analysts and creatives in London and Austin. We plan, launch and scale paid social and search for brands that measure success in profit, not clicks.
Our story
Started by two media buyers who were tired of reporting vanity metrics.
Priya and Tom met running paid social at a London agency where success meant clicks, reach and a long monthly report. Their clients were growing revenue and losing money on every order.
In 2019 they started Margin with one rule: report the number the finance team cares about. Every account we run is measured on contribution margin after ad spend, and every test is logged where the client can see it.
Today we run paid media for 38 brands across ecommerce, subscription and B2B, from a studio in Clerkenwell and a second one in East Austin.
$184M
Ad spend managed since 2019
3.4x
Average blended ROAS across retained clients
92%
Of clients renew after their first quarter
14
Strategists, analysts and creatives
How we work
Three rules we don’t bend.
They are written into every contract, so you can hold us to them.
1
number
Profit over platform ROAS
We report contribution margin after ad spend, not the figure the ad platform wants you to see.
4
tests a week
Testing on a schedule
Every account runs at least four creative or audience tests a week, logged in a shared sheet.
30
day terms
No lock-in
Plans run month to month after the first 30 days. Stay because it works, not because of a contract.
The team
The people inside your ad accounts.
No account managers passing messages along. You talk to the people doing the work.
Priya Nair
Co-founder, Strategy
Tom Ellis
Co-founder, Paid Social
Lena Ortiz
Creative Lead
Daniel Reyes
Search and Shopping Lead
Work with us
Want a second pair of eyes on your ads?
Book a free 45-minute audit. We review your accounts before the call and bring three things to fix.