All work
Arlo Pet
Pet food subscription
·
Subscription offers + UGC
Real dogs, real bowls, and customers who stay for a year.
We swapped studio shots for short clips of customers’ dogs eating and tested a first-month offer. Customer lifetime value rose 27%.
−33%
Cost to win a subscriber
+27%
Customer lifetime value
3.1x
Blended ROAS
Project details
Client
Arlo Pet
Industry
Pet food subscription
Services
Subscription offers + UGC
Channels
Meta, TikTok
Timeline
5 months
Monthly spend
$26k
The problem
Arlo’s ads looked like every other pet food brand: a clean bowl, a glossy coat, a happy owner. They were expensive and easy to scroll past.
What we did
We asked customers for ten-second clips of feeding time. The best ones became ads with one line of text: what changed after switching.
We tested three first-month offers and kept the one with the best twelve-month value, not the cheapest sign-up.
Choosing the offer by value
A free scoop and bowl cost more up front but kept subscribers longer than a bigger discount.
The result
Cost to win a subscriber fell 33%, lifetime value rose 27%, and return held at 3.1x.
People don’t trust a perfect bowl of food. They trust a dog that can’t wait to eat it.
Tom Harding
CEO, Arlo Pet
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