Room-tour videos shot on a phone, and a launch that was profitable by week seven.

The problem

Ovra Home sold furniture through retailers and wanted to launch its own store. Big-ticket products, a long time to decide, and no ad history to learn from. The old agency had planned a three-month brand campaign before any sales were expected.

What we did

We started with Google Shopping, where people were already searching for the pieces Ovra makes. Clean product feeds and honest titles did most of the work in the first month.

For YouTube we filmed short room tours on a phone in one afternoon: someone walking into a room, sitting down, showing the fabric up close. No studio and no script. Those clips then fed Performance Max once the account had enough sales data.

Launching in the right order

Search first, video second, automation last. Each step only started when the one before it was paying for itself.

The result

The store turned a profit on ad spend in week seven, with a 3.8x return on first orders. The phone-shot room tour is still the best-selling ad in the account.