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Strategy
4 min read
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What a good first 30 days with an agency looks like
Week by week, what you should expect from a new agency before you judge their results.
Article details
Topic
Strategy
Reading time
4 min read
Published
Written by
Margin strategy team
The first month with a new agency sets the tone for the whole relationship. Here is what it should include, whoever you hire.
Week one: listening
A good agency asks for store data, margins and past tests before touching anything. If they change campaigns in the first two days, they are guessing.
Weeks two and three: cleaning up
Fix tracking, cut waste and set clear targets you both agree on. Results may dip slightly while this happens.
Week four: the first real tests
New creative and offers go live with a plan for how they will be judged and when.
By day 30 you should know what changed, why, and what happens next. If you do not, ask.
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